Saturday, October 25, 2008

New .NET Logos announced

Microsoft Announced its New Logo for .NET


and for the horizontally inclined:


you must be thinking “Why Change?”

here is the answer published by Chris Koenig on his blog.

Why change?  The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.

“We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more.  Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.”

Source: Chris Koenig’s Blog

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